POPclub needed to bring multiple experiences into one seamless mobile ecosystem, from shopping and product discovery to video content and rewards. The challenge was to make it engaging, intuitive and scalable without overwhelming users.

We shaped the end-to-end product experience, simplifying navigation and connecting commerce, content and rewards into a cohesive journey. We built a scalable design system, defined the visual language and designed key mobile touchpoints to create a consistent experience across the ecosystem.

A scalable mobile commerce experience that makes shopping, discovery, content and rewards feel connected, engaging and easy to navigate.